Simona Ruscheva's works explore the theme of culture and heritage in the modern age, creating a fusion between traditional elements from Eastern Europe, and a contemporary adaptation. Soft gradients and aura-like radiances contrast sharp edges and bold shapes, creating a hazy atmosphere that surrounds the subject with a reinvented tradition. Neo-folkloric costumes in vibrant colours correspond to the digital age and inner shifting of perception. Delicate threads construct the fabric of our world. Emerging from the past, their infinite weaving unfolds the present before our eyes and alters the future within ourselves first. The transition carries the symbolism, mysticism and power of culture into the new form - narrating the reimagined tradition, embedded into the works, continues its existence with a stronger connection to the past and its forces. Simona Ruscheva graduated in Fine Art Painting from Veliko Tarnovo, Bulgaria. She currently lives and works in London, UK. She recently held her first UK solo show “Transitions” in London, 2022 and her first international solo show “The source” at Keep Contemporary Gallery in Santa Fe, USA in 2021. She has participated in various group shows internationally and across London, including Royal Institute of British Artists Annual exhibition, where her work was Highly Commended by the De Laszlo Foundation, and Society of Women Artists Annual Exhibition. She was shortlisted for Kate Bryan's Art Prize in July 2021 and for Artrooms Awards in 2019. She was longlisted for Jacksons Painting Prize 2023 and Holly Bush Emerging Woman Painter Prize 2022 in the Portraiture category. She is a member of Contemporary British Portrait Painters and her works are part of the global art collection of Standard Chartered Bank.